Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.1
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Medic seems to have rolled back for some industries in October. Some things stuck, others didn’t. Check out AJ Kohn’s opinion on what happened.
Podcast and article on Google Patents with Bill Slawski. Need to check this one out.
A pretty extensive list of most of the factors I’ve ever heard mentioned. Thought about repurposing, still might down the road.
See the formula behind Google’s Pagerank.
Several white hat tactics that Google’s Matt Cutts mentioned as effective link building techniques.
A bunch of old articles, some still applicable, some not. Some just funny to read and remember. Ah, nostalgia.
One of the better recovery guides for the August 2018 algo update named “Medic”. If you’re seeing drops some time around there, check this one out.
Content Strategy: what you should write about, how often, and where. Applicable for individual bloggers and organizations looking to implement a content strategy.
Good content should be 10X better than the rest. Here’s Rand Fishkin’s big ol’ list of examples of good content.
How to use Google’s Cloud Natural Language platform to optimize your on-page SEO for machine-readable content.
Server log testing and analysis tool. I haven’t done much with this but would love to in the future.
Didn’t even know this was a thing. He could have made a lot more than $5000 had he not reported the bounty.
What a good SEO audit looks like from the folks at Go Fish Digital.
A walkthrough of the now-retired oap.ninja SEO game.
Test your tech seo skills on this matrix-themed challenge by Alexis Sanders of Merkle.
Honestly, I haven’t had a feasible use for this yet. Saving it for later.
A nine step guide on how to rank in 2018, written by Rand Fishkin.
A huge list of tech seo tips and highlights from the end of 2017. I need to dive back into this one.
A very detailed how-to-do SSL migrations by keylime toolbox.
Some good advice on specific items to avoid that can get your site classified with ‘low-quality’ content.
A pretty decent testing tool for basic SEO by Internet Marketing Ninjas.
My goto testing tool for site speed now. Ignore the bad design, focus on TTFB, Start Render, and First Interactive.
Used to be one of my favorite tools when the fetch & render as Google worked. I still check in every now and then to see if it has been fixed.
International SEO guru, commended by John Mueller, Google’s Webmaster Trends Analyst.
The bastion of SEO, founder of Moz & Sparktoro, and generally decent human being.
Test performance, PWA, best practices, accessibility, and SEO all within chrome. Don’t trust the performance stats, use webpagetest.org or gtmetrix.com instead.
One of my personal favorites. Many uses including finding dead links, page level, and others. Ignore how bad the site is.
One of the best desktop crawlers to help identify SEO opportunities. Free for 500 URI’s (almost never is sufficient).
A basic overview of the kind of language Google typically uses to describe how to SEO your site.
Found this digging through some Google docs one day. My speculation is that Google uses this or something very similar in crawling for text content.
Pretty decent SERP snippet optimizer from SEOmofo. Use it to test proper title and meta description lengths.
Test using PageSpeed & YSlow from different locations with direct recommendations on how to improve speed. I find most value from the Waterfall.
More killer paid SEO tools along with the most welcoming and open communities in the digital marketing space.
If you only had one paid SEO tool, I’d make it this one. Historical data is the biggest differentiator from other platforms.