Pay Per Click Advertising

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.1

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  • IBM Watson + AdWords Script

    IBM Watson + AdWords Script

    AdWords script to get keyword information from webpages using IBM Watson.

  • AdRoll's Blog: 'Dare To Grow'

    AdRoll's Blog: 'Dare To Grow'

    I’ve been seeing a literal ton of AdRoll ads on Facebook. Saved this after poking around a bit. Haven’t dived in yet.

  • Advanced Tactics for Dynamic Search Ads

    Advanced Tactics for Dynamic Search Ads

    Dynamic Search Ads are something I’ve been utilizing more regularly, specifically in conjuction with remarketing audiences. This article gives a good introduction to some other targeting options.

  • Script: A time-saving free script to help keep Ad Grants accounts out of trouble

    Script: A time-saving free script to help keep Ad Grants accounts out of trouble

    Fred from Optmyzr has a whole host of scripts he encourages Optmyzr’s clients to use. Here’s a freebie for those who are working with Ad Grants Accounts.

  • Script: Link Checker - Single Account

    Script: Link Checker - Single Account

    Ever have a web dev that didn’t let you know the site was down? This script notifies you when sites are down so you can pause campaigns.

  • The Complete AdWords Audit Part 11: The Lin-Rodnitzky Ratio

    The Complete AdWords Audit Part 11: The Lin-Rodnitzky Ratio

    If I only had 30 seconds to audit an account, this is what I would look at. This two variable ratio tells you how well a paid search campaign is optimized.

  • Sarcasm aside, how strict PPC advertiser policies may actually benefit us

    Sarcasm aside, how strict PPC advertiser policies may actually benefit us

    Over the past little while, Google has made significant changes to PPC policy. I’ve had my own frustrations, but maybe it’s for the best?

  • Leaked: Cambridge Analytica's blueprint for Trump victory

    Leaked: Cambridge Analytica's blueprint for Trump victory

    The general approach Cambridge Analytica took with the campaigns they ran for the 2016 U.S. presidential election.

  • KPIs: An essential framework

    KPIs: An essential framework

    Googler-written article on an approach to key performance indicators in-process(metric-level) and in real life.